Content Neuromarketing• $323M+ in Client Revenue• 3,000+ Businesses Served• 8 Buying Triggers• A Revenue Expansion Firm• Content Neuromarketing• $323M+ in Client Revenue• 3,000+ Businesses Served• 8 Buying Triggers• A Revenue Expansion Firm•
Laney Media · Free Content Audit

We’ll find the missing buying triggers in your content and show you how to turn posts into booked calls over the next 90 days.

If you’re a coach, consultant or service provider doing $30k+/month and posting consistently but not booking enough calls, we’ll show you exactly where your content is leaking buyers — and what to do about it.

You leave with your content score, your revenue gap, and 3 rebuilt pieces you can post this week.

7 Questions · 2 Minutes

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$323M+
Client Revenue
/
3,000+
Businesses Served
/
250+
Industries
/
8
Buying Triggers
/
$323M+
Client Revenue
/
3,000+
Businesses Served
/
250+
Industries
/
8
Buying Triggers
/

Most businesses score
below a 2 out of 8.

The Score

Out of eight buying triggers, the average account we audit is running two or fewer. That means more than half of the psychological triggers that move someone from follower to buyer are completely absent from their content — and they have no idea which ones.

It is almost never a volume problem. The posting is happening. The triggers are missing.

The Science Behind the System

Every buying decision passes through three layers of the brain.

The rational brain decides last. Before anyone consciously chooses to buy, the primal brain has already decided whether you are relevant, and the emotional brain has already decided whether it trusts you. Most content only speaks to the rational brain. That is why most content does not convert.

Phase 01 · Primal "Is this for me?" Brainstem · 2 triggers
C
Connect with Symptoms
Name the lived experience their brain recognizes instantly. Pattern recognition fires and the brain decides “that’s me.”
V
Villains
Redirect threat detection toward a shared enemy — the systems, beliefs and industry norms keeping them stuck. This polarizes the room, and the right people pull closer.
Phase 02 · Emotional "Do I want this?" Limbic · 4 triggers
N
Narrate Desired Outcomes
Paint the after so vividly they can feel it. The emotional brain does not buy products — it buys the version of itself on the other side of the purchase.
E
Elevate Authority
Position yourself as the only credible guide. Not through credentials, but through demonstrated understanding.
T
Tap Into Identity
People buy in alignment with who they believe they are. Speak to the identity they are building toward, not the one they are escaping.
S
Speak to Gaps & Mistakes
Reveal the blind spots they cannot see on their own. The gap becomes impossible to ignore once it is named.
Phase 03 · Rational "Is this worth the risk?" Neocortex · 2 triggers
O
Overcome Objections
Surface the final resistance before it becomes a no. Objections are rarely the root of hesitation, but they are the story buyers use to justify delay.
R
Results
Evidence. Before and after. Anchor the decision in proof that it worked for someone with the same challenges and the same starting point.

When all eight triggers are present, roughly 80% of the buying decision
is made before anyone gets on a call.

Behind the Scenes
What Happens on Your Call

Here’s Exactly
What We Cover

01

Your CONVERTS™ Scorecard

We score your last 30 days of content against the 8 CONVERTS™ triggers and show you which ones are missing. This tells us exactly where your content is losing buyers and what it would take to fix it.

02

Your Revenue Gap

We dig into your actual marketing and sales data to show you the real gap between your current revenue and where it should be — and what that gap is costing you every month it stays open.

03

Your First 30 Days

We map the first 30 days in detail and outline what a full 90-day rollout would look like if we worked together.

On the call, we’ll rewrite 3 of your highest-leverage posts or scripts using the missing triggers, so you can see the before/after difference immediately.
We’ll ask permission before sharing how we work with clients. If we don’t think we can move your numbers, we’ll tell you in the first five minutes and end the call.
“

“I’m getting 33 inquiries a day on average. Sold $1,550 so far today!”

Fertility Coach
Client Results

The System Speaks for Itself

“$140k new sales for the month.”
B2B Coach
“Last month was my first $30k month.”
Mental Health Coach
“Closed them at $52,800 for 12 months.”
Med Spa
“I’m getting 33 inquiries a day on average.”
Fertility Coach
“$24k in new deals signed in the last 30 days.”
Agency Owner
“I no longer feel like my income is random.”
Agency Owner
Fit

This audit is not for everyone.

We would rather tell you now than take 45 minutes of your time to reach the same conclusion.

Book this if

  • You sell a service, program or offer and you are already at $30k+/month
  • You are posting consistently and it is not turning into calls
  • You have something worth selling and are ready to invest in a system
  • You want to know what to say, not just how often to post

Skip it if

  • You are doing under $30k/month
  • You are looking for someone to post for you without changing the content
  • You want follower growth rather than revenue
  • You are not able to record about an hour a week

Sound like you? Then the audit is the next step.

Get my content score & game plan
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Kenda · Founder
The Person Behind the Science

I didn’t just study neuroscience.
I lived it.

I was born with a rare form of eye cancer called bilateral retinoblastoma. Given a 2% chance of survival. I lost my right eye at six weeks old, which meant my brain had to rewire itself from day one. Rebuilding how I process depth, social cues, and attention with half the input everyone else gets.

Growing up with a visible difference meant my brain was trained in overdrive to read people, detect micro expressions, and understand what makes someone pay attention. All before I had language for any of it.

By 17, I was running half a million a month in ad spend for a 9 figure brand. By 20, I was posting 11 times a day testing what actually triggers the brain to stop scrolling and take action.

The CONVERTS™ framework came from all of it: a brain that was built differently, obsessive real world testing, and $323M in client revenue proving the science works.

$323M+
Client Revenue
3,000+
Businesses Served
Common Questions

Before
Your Call

Everything you need to know before we get on the phone together.

What is the audit, exactly?+
We score your content against our 8 buying triggers and show you exactly where it is leaving money on the table. Most businesses we audit score below a 2 out of 8. On the call we walk through your score, dig into your marketing and sales data, and map the exact steps required to close those gaps. All of our clients begin here.

If you’re doing $30k+/month and posting consistently, you can start with a free audit here.

Get my content score & game plan
How long is the call?+
Plan for about 45 minutes. We cover your business, your current numbers, your content scorecard and what the next steps look like. This is not a surface-level conversation — come prepared to talk specifics.
I’ve worked with content agencies before and it didn’t work. Why is this different?+
Most agencies optimize for vanity metrics — followers, likes, engagement rate. We use buyer behavioural science to engineer content that produces qualified calls and clients. One client went from 2 sales calls a month to 14 without changing their audience or their offer. Another hit their first $30k month within 90 days. We are not trying to make your content go viral; we are engineering it to activate the areas of the brain that control buying decisions.
How much time will I need to commit?+
About an hour a week for batch recording. We handle the research, scripting, editing, posting and DM workflows. One client used to spend 10 hours a week on content and now spends one. The system is built so you are not the bottleneck.
How fast can I see results?+
It depends on your industry, your offer and how warm your existing audience is. If you already have an audience that knows you, the shift can be almost immediate. We are not going to promise you a specific number on this page because we do not know your business yet — that is what the audit is for. We run the maths specific to your situation and tell you what is realistic.
What if I’m already running paid ads?+
Running ads without organic content that converts is lighting money on fire — you are paying to put content in front of people that was never engineered to make them buy. Clients consistently improve ROAS when they add organic content built on the system, because the triggers do the selling before the ad spend amplifies it.
Which platforms do you work with?+
Instagram, TikTok, Facebook, YouTube and LinkedIn. But the platform is not the point — the buying triggers work the same everywhere, because they are based on how the brain makes purchasing decisions rather than on any one algorithm. We will recommend the right mix on the call.
Ready?

Get Your
Content Score.

Answer 7 questions, then choose your audit time. We’ll score your content, show you the revenue gap, and rebuild 3 of your posts on the call.

Get my content score & game plan